Cristiano Ronaldo and why shirt deals don’t verge on paying for an exchange…

Except if you’ve been covering up under a stone for the last fortnight you can’t have neglected to see the world’s most attractive footballer has swapped Madrid for Turin.

Truly, Cristiano Ronaldo has left Real Madrid for Juventus in a move comprehended to be worth north of a £100m.

That is an incredible expense for a 33-year-old, even one of the supernatural gifts of the ruling Ballon d’Or victor, and that is before you think about the wages, thought to be upwards of £500,000 every week making up a cool 40% of the club’s aggregate wage charge.

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It’s not all awful news however, obviously. The Old Lady are said to have took an amazing $60m in shirt deals in the 24 hours following his disclosing alone.

“Unit bargains are not conventional sponsorship bargains – they are permitting bargains, which empower the pack makers to utilize the club’s image to offer marked clothing. Clubs will customarily get a yearly charge – for instance, Manchester United gets £75 million every year from Adidas, Chelsea gets an underlying £60 million every year from Nike, and Arsenal gets £30 million every year from Puma – and afterward 10-15% of the income the pack producer creates from shirt deals.

“Besides, marking a star player doesn’t prompt the same number of new packs being sold as one may think. While there will normally be an uptick in shirts sold in the market where the player originated from, it is all the more regularly the case that the individuals who were at that point anticipating obtaining a shirt will get the new player’s name on the back, as opposed to a current player.



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